Business-based search marketing
with Keybroker RealTime Ads™
In order to close a sale, a retailer needs to show the right offer to the right consumer at the right time. To do this across whole product ranges takes time and skill. Through clever automation RealTimeAds™ tackles this challenge easily and efficiently, allowing you to market what you want to sell on every query.
RealTimeAds™ is an end-to-end technology that automates the production of search advertising. It works in cooperation with a retailer’s inventory database from their warehouse management system, obtaining dynamic information on all products, current prices, stock availability and links to where each product can be found on the retailer’s site. It then converts this information into text and keywords, which are published as search advertising. RealTimeAds™ is a powerful tool in driving profitable online sales.
Our business-based search marketing approach is not about just buying traffic, it’s about selling products. RealTimeAds™ is geared to help you capture users searching on generic terms as well as long-tail and brand searches. Do you want to push your latest product, the model with the best price or the one with the highest margin? Which one of these approaches will earn the most profit? With RealTimeAds™ you can apply each of these as a business rule over your list of products, automatically create and publish keywords and ads, then analyse which approach yields the best results.
Keybroker’s tool ensures that every product is automatically advertised and has the right price and a direct link for easy buying. If a product goes out of stock its ad is deactivated, while price changes are reflected instantly in ads. All this helps provide a relevant user experience, more click-throughs – and increased sales.
RealTimeAds™ facilitates proactive bid management too. Traditional bid management is based on historical results, where the entire body of potential keywords is whittled down until only a small group remains. With proactive bid management, we set bids according to your shifting business requirements. This approach enables you to bid more aggressively on certain keywords for a period of time so that your advertising is reactive to your promotions, stock levels or the current consumer climate.
Google Case Study About RealTimeAds™
View the RealTime Ads® Tech Specs
